Selling Information - Sounds Too Good To Be True Right?

The Internet! The World Wide Web! The Information Super Highway! There is a very good reason why it is call the information super highway. That reason is because that is exactly what it is.

There are, of course, some ‘slow lanes’ for those who only want to talk to friends and play games but most people now days turn to the Internet for the purpose of getting answers to questions about everything you can imagine and a few things you would never want to try to imagine.

They buy things and sell things…both require information. They search for ways to make money using their computers…for that they REALLY need information. They search for information about the illnesses they or their family face or they research projects for work or school. Information is THE Internet commodity that almost everybody with a computer wants.

There is a lot of information online that costs nothing above the cost of the Internet connection but timely, relevent, vital information is one thing that people eagerly take out their credit cards to buy. People will buy information that they can’t get free and, the strange thing is, they will also buy information that is readily available on the Internet free of charge if it is packaged in a way that makes it easy to read and understand.

Inforamtion is the ultimate commodity and wealth goes to those there first with the timeliest information! For those looking for a way to earn a living while sitting in front of their computers in their own homes, I recommend selling information. Information is a beautiful thing.

It requires no warehouse space and, unless it is in the form of a CD or DVD, it requires no shipping or handling either. The one thing that people will gladly pay for is information that is timely, relevent and helps them solve a problem, feel better or look better.

Let’s discuss the three differnet types of informational products that you might consider.

The written word (E-Books): This type of informational product is by far the easiest and least expensive to produce. This medium lends itself well to many topics and can even be used for some ‘how-to’ informational products and motivational products. A well written E-Book that is filled with timely and relevent information sells well on the Internet. E-Books can be sold at a much smaller price to the consumer than other kinds of products because there are no direct production costs….the investment is usually entirely the time of the author of such products. The only tools required to produce an E-Book is a program like MS Word and a PDF converter.

The audio product: The audio informational product requires all of the same research that an E-Book requires but then it also requires production and distribution investment, as well. The good news is that with today’s computers and the software available, recording audio is a fairly simple thing to do and the quality is as good, or almost as good, as recordings made in sound studios. Audio informational products are generally used for producing such informational products as those produced for motivation purposes, marketing, finance, and business. Production, shipping and handling is usually supplied by a fulfillment center. There are many such companies.

The video informational product: This is the most difficult and usually the most expensive to produce informational product on the market today. It is also the most effective for many topics. Unless you have the capability to make the video yourself, you will have to hire a videographer or at the very least you will have to buy or rent video equipment. However, there are some informational topics that just cannot be created in any other way, i.e. action oriented themes like sports, dancing, learning to play a musical instrument, etc. A fulfillment center must be hired in order to mass produce a DVD and distribute it. Of course, some video products can be available only online which eliminates the need for a fulfillment center.

When you are choosing the type of informational product you will produce, take into consideration the cost but also consider the best way to present the information to your customers.

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